Introduction to coaching

Introduction to coaching

The concept of coaching dates back to the 1800s. There are now many definitions of coaching, but the coaching definition that CoachHub uses is one used by Grant (2003). Grant describes coaching as a result-oriented, systematic process in which the coach facilitates the enhancement of life experience and goal-attainment in the personal/ professional life of non-clinical clients.

 The power of coaching has been recognised worldwide and is no longer a short-term tool for senior leadership. As former Google CEO Eric Schmidt put it “Everybody needs a coach. One thing that people are never good at is seeing themselves as others see them. A coach really, really helps.” Bill Gates also stated “Everyone needs a coach, whether we are a CEO, leader, teacher, basketball player or bridge player, we all need people who will help us reach our goals and give us feedback.” At CoachHub, we unleash the full potential of your entire workforce by democratizing coaching for employees at all levels.

Organisational Benefits of Coaching

Organisational Benefits of Coaching

There are many benefits of coaching, but we will list the key benefits coaching has for an organisation:

Leadership development

A most common use case for coaching is leadership development, particularly coaching the soft skills leaders require today. In fact, 77% of top managers report soft skills as the biggest weakness despite training, whereas 85% of top managers who receive coaching, perform better than their peers in soft skills (Accenture, 2019; Ashridge Executive Education, 2019).

Agile teams

The most frequently cited activities for change management are classroom training, e-learning and face time with senior leaders. However, coaching activities are rated as the most helpful in achieving the goals of change management initiatives (Human Capital Institute & IOC, 2018)Furthermore, using coaching to lead an agile culture is correlated with greater confidence in employees’ capabilities in planning and executing change.

Employee engagement

Coaching is increasingly being cited as one of the most effective methods to engage your employees (Insala, 2019; Forbes, 2020). In fact, 60% of employees in organisations with strong coaching cultures were rated as highly engaged and report higher levels of revenue when compared to organisations without coaching cultures (HCI/ICF, 2015, Mazar, 2017). Coaching helps improve communication between team members and also helps foster a leadership based on trust, where feedback and goal setting will be easier. In this way, employee engagement is fostered and turnover is reduced.


Career development is increasingly cited as one of the top reasons why employees leave an organization (Work Institute, 2019,) In fact a CareerAddict (2020) study found that 82% of employees would leave their company due to lack of career development. Career development is particularly important for the younger generations. By offering a personalised coaching experience, a company will attract much more talent.

O’Reilly et al. (2014) actually found that employees who are ignored and neglected in the workplace are more likely to quit their jobs. In particular, when employees are not given clear guidance for skills or career development, they are far more likely to become disengaged and leave the company (Business2Community, 2020).Thus, engaging employees through methods such as coaching, is fundamental for strengthening retention.

How CoachHub works

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Regular coaching sessions with a top business coach.

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Enhance sessions by choosing from an extensive library of micro-learnings to complete between sessions.

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Chat with your coach 24/7 in-app.

FAQ - frequently asked questions about Remote Coaching

What is the difference between mentoring and coaching?

Coaching facilitates a process where one is encouraged to self-reflect, to change one’s perspective and is guided into finding solutions themselves, whereas mentoring is a process whereby a mentor shares their own experiences to help another person in the career, supporting them with advice and may also offer some forms of coaching.

What is a coaching pool?

A coaching pool is a number of selected coaches available for coachees. At CoachHub, our coaching pool consists of 800+ certified coaches, speaking 30+ different languages across 6 different continents. Coaching is therefore available for anyone, from any different timezone.

How do you measure the effectiveness of coaching?

Coaching satisfaction, perceived learning, self reflection, insight and goal attainment are the key elements of reporting coaching effectiveness. The coachees’ perception of the coaching effectiveness is the greatest predictor of the impact of coaching (De Haan, Duckworth, Birch, & Jones, 2012).

What is the ROI of coaching?

The Institute of Coaching reports that 86% of companies report a positive ROI from coaching, including areas such as productivity, performance, workforce engagement, retention and communication.  When it comes to goal attainment, coaching also prevails. Only 15% of employees report an increase of performance through classroom training, whereas 88% report an increase of goal attainment through CoachHub coaching (McKinsey, 2018; CoachHub, 2019). Perhaps most importantly, coaching comes on top when we look at the sustainability and ROI of training programmes. 90% of employees forget content after classroom training 14 days (Ebbinghausen Forgetting Curve) compared to a 400% increase when training and development is combined with coaching.


Rosie Evans
Behavioural Scientist at

Rosie is a behavioural scientist at CoachHub, where she applies insights from positive psychology, neuroscience and behavioural science directly into digital coaching programmes and an approach that drives individual and organisational transformation. She works as part of the in-house research and development team, the Coaching Lab, and contributes to the advancement of the science of coaching and behaviour change; in addition to working both internally with in-house researchers and with world-class external academic teams to design and execute groundbreaking studies.

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