Career development is increasingly cited as one of the top reasons why employees leave an organization (Work Institute, 2019,) In fact a CareerAddict (2020) study found that 82% of employees would leave their company due to lack of career development. Career development is particularly important for the younger generations. By offering a personalised coaching experience, a company will attract much more talent.
O’Reilly et al. (2014) actually found that employees who are ignored and neglected in the workplace are more likely to quit their jobs. In particular, when employees are not given clear guidance for skills or career development, they are far more likely to become disengaged and leave the company (Business2Community, 2020).Thus, engaging employees through methods such as coaching, is fundamental for strengthening retention.